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1) If an ad for your business doesn’t capture the attention of your prospects, you should?
2) Which type of marketing aims to promote your site through search engine results alone?
3) Which type of marketing aims to promote your site through paid advertising or pay-per-click (PPC)?
4) Which two types of marketing statistically deliver a better cost per customer than any other form of current advertising? Select all that apply.
5) Why is PR important for every growing business?
6) Public Relations is a:
7) Why is blogging necessary for your business?
8) True or False: B2B marketers who regularly post blog content received 67% more leads than those who don’t.
9) What kind of content can you post on your blog? Select all that apply.
10) What does it take to build a strong brand? Select all that apply.
11) What’s a good sign it’s time to rebrand?
12) True or False: When rebranding, it can be detrimental to consider the emotional side of your brand.
13) To what does PPC Advertising refer?
14) Which of the following are true about Display Ads? Select all that apply.
15) What the percentage of web traffic converts on the first visit?
16) What are the benefits of retargeting? Select all that apply
17) How much more is the average CTR for retargeted ads versus display ads?
18) What are some Promotional offers? Select all that apply
19) What are some factors to consider when defining your ideal prospect? Select all that apply.
20) What is the percentage of users that judge a company’s credibility based on their website design?
21) True or False: Even if you offer the best products and services on the market, bad design work will give customers a negative perception of you and your capabilities.
22) Why invest in social media? Select all that apply.
23) What does the term “impressions” refer to?
24) Which is the correct use of social media advertising and marketing?
25) Which is NOT one of the three referral circles?
26) What are some differences between LinkedIn and other social media sites, respectively? Select all that apply.
27) The three boxes with valuable social insight that you should review prior to meeting with a prospective client include “Experience”, “People Also Viewed” and…?
28) When should you connect with someone on LinkedIn? Select all that apply.
29) What are good ways to create a good PR story? Select all that apply.
30) True or False: It’s a good idea to frame and display printed press in your office to share your notable successes with visitors.
31) True or False: Holiday promotions are only for B2C businesses.
32) True or False: Good branding will make the customer pay more for something they believe is high quality.
33) True or False: You shouldn’t run any seasonal campaigns.
34) What’s the difference between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL)?
35) Which is one of the oldest forms of marketing?
36) How many more times are people likely to buy when referred by friends?
37) What is a pro of purchasing a prospective client list?
38) What’s the difference between Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL)?
39) What is the “need” that the “N” in “BANT” stands for?
40) What are the next steps after going through BANT? Select all that apply.
41) Which of the following is NOT a reason why listening is so crucial to business relationship success?